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BI 385: 5 Steps to Easily Double Your Profits on Amazon (Ft Norm Farrar)
Flowster Live Demo
https://flowster.app/live-demo/
Episode Highlights [2:24] — Norm introduces himself
https://flowster.app/live-demo/
Episode Highlights [2:24] — Norm introduces himself
- Also known as "the Beard Guy," Norm started in 2013 and went to an Amazon Amazing Selling Machine conference.
- Those who got into Amazon got money easily using simple steps.
- If he didn’t have resilience, he never would’ve made it.
- Amazon has changed greatly over the years, so he expanded on what he learned into other markets.
- Currently, Norm is not just a seller but also a brand owner, business owner, and podcaster.
- Attending Michael Gerber’s EMyth Academy, he’s taught to be automated and scalable.
- If it's repeatable, there’s a process.
- Going through a problematic process caused negativity in the office. However, their 5-page policy streamlined everything.
- Norm delegates everything so he can grow other businesses.
- You can use Amazon Posts, Live, and Brand Story to create a customer experience and build a brand community.
- In choosing a brand name, you could send out names and descriptions to companies (e.g. PickFu). Doing this gives you access to an inexpensive focus group to assess them.
- Get a graphic artist that understands corporate identity to create a good logo.
- Check if your domain name is available on social media.
- Increase the perceived value of your product by spending a little more on the packaging.
- Good packaging can hook customers and drive them over for warranty registration or subscription, leading to more traffic for your brand.
- Consider outer packaging by unveiling the product, including a welcome message, etc.
- Be distinctive in your packaging if you can.
- Buy your own products to maintain quality assurance.
- Do a proper competitive analysis for your products.
- By checking product reviews, you can determine what people like and dislike about a product and improve upon them by changing the materials, color, etc.
- Get ideas for product innovation on artsy websites.
- Search the keyword, find out what the average product looks like, and be different.
- Innovation can be expensive.
- Spend the proper amount on your product.
- It's okay to experiment and fail in the first product, then put in the time and money into your second product. Use what you learned from the first try.
- A graphic artist and a photographer can work together to bring out the best in a picture and increase your product’s perceived value.
- Standard packaging has legal requirements, but you don't need to use the same label for your product shot; you need to represent your product effectively.
- Tune in to the full episode to find out the people you need to hire and their usual rates!
- Hire a product photographer that does 3D rendering and a graphic artist.
- The usual rates for product photographers are $500 to $1,250 as you'll need both an infographic and a product image.
- Find nano-influencers to promote your product, grow your perception, and help increase your perceived value.
- Consistency and authority are necessary to earn trust and make sales.
- Expand your network and form partnerships.
- Small things, like writing a letter or using a different imprint, increase the perceived value of your product.
- Take a look at your competitors and make those little changes.
View all episodes
By Trent DyrsmidFlowster Live Demo
https://flowster.app/live-demo/
Episode Highlights [2:24] — Norm introduces himself
https://flowster.app/live-demo/
Episode Highlights [2:24] — Norm introduces himself
- Also known as "the Beard Guy," Norm started in 2013 and went to an Amazon Amazing Selling Machine conference.
- Those who got into Amazon got money easily using simple steps.
- If he didn’t have resilience, he never would’ve made it.
- Amazon has changed greatly over the years, so he expanded on what he learned into other markets.
- Currently, Norm is not just a seller but also a brand owner, business owner, and podcaster.
- Attending Michael Gerber’s EMyth Academy, he’s taught to be automated and scalable.
- If it's repeatable, there’s a process.
- Going through a problematic process caused negativity in the office. However, their 5-page policy streamlined everything.
- Norm delegates everything so he can grow other businesses.
- You can use Amazon Posts, Live, and Brand Story to create a customer experience and build a brand community.
- In choosing a brand name, you could send out names and descriptions to companies (e.g. PickFu). Doing this gives you access to an inexpensive focus group to assess them.
- Get a graphic artist that understands corporate identity to create a good logo.
- Check if your domain name is available on social media.
- Increase the perceived value of your product by spending a little more on the packaging.
- Good packaging can hook customers and drive them over for warranty registration or subscription, leading to more traffic for your brand.
- Consider outer packaging by unveiling the product, including a welcome message, etc.
- Be distinctive in your packaging if you can.
- Buy your own products to maintain quality assurance.
- Do a proper competitive analysis for your products.
- By checking product reviews, you can determine what people like and dislike about a product and improve upon them by changing the materials, color, etc.
- Get ideas for product innovation on artsy websites.
- Search the keyword, find out what the average product looks like, and be different.
- Innovation can be expensive.
- Spend the proper amount on your product.
- It's okay to experiment and fail in the first product, then put in the time and money into your second product. Use what you learned from the first try.
- A graphic artist and a photographer can work together to bring out the best in a picture and increase your product’s perceived value.
- Standard packaging has legal requirements, but you don't need to use the same label for your product shot; you need to represent your product effectively.
- Tune in to the full episode to find out the people you need to hire and their usual rates!
- Hire a product photographer that does 3D rendering and a graphic artist.
- The usual rates for product photographers are $500 to $1,250 as you'll need both an infographic and a product image.
- Find nano-influencers to promote your product, grow your perception, and help increase your perceived value.
- Consistency and authority are necessary to earn trust and make sales.
- Expand your network and form partnerships.
- Small things, like writing a letter or using a different imprint, increase the perceived value of your product.
- Take a look at your competitors and make those little changes.