After taking the UFC Featherweight Championship with the fastest knockout in UFC title bout history, on a 15-win streak, Conor McGregor made the cover of Sports Illustrated on February 29, 2016. Five days later, he suffered his first UFC loss. The Sports Illustrated Cover Curse has a well documented history of tainting the careers of athletes who grace its cover.

Professor Ian Harris is a renowned academic Orthopaedic Surgeon from Sydney, who is the author of books; Surgery, The Ultimate Placebo and Hippocrasy.

We examine how heuristics and biases so commonly lead us to fallacies and error in decision making.