In this episode of Brewed in Bangkok, Siddhant has a chat with Anthony Quinn, founder of Dee Dee Cashback.

Anthony started working in marketing with GAME, a video game chain in the UK before going to Thailand for a very long vacation, which involved working in Phuket for an e-Commerce store featured on eBay.

In Thailand, he met his girlfriend, who would later become his wife, and they ventured back to the UK for 8 years.

Anthony decided to return to Thailand and start his own business, which turned into Dee Dee Cashback.

Learn a thing or two from Anthony about affiliate marketing, working in Phuket, becoming a digital publisher, using cashback services in Thailand, and many other topics on this episode of Brewed in Bangkok.

About Anthony

* Founder of Dee Dee Cashback, a cashback website in Bangkok

* From West London but spent many years in Slough (where they shot "The Office")

* Worked in marketing at GAME, a UK-based video game chain

* First started working on affiliate marketing at GAME

* Applied for an e-Commerce marketing job from a newspaper classified ad in Phuket and got the job

* Spent 1.5 years in Phuket before returning to the UK

* Appointed as an account manager at Linkshare in the UK

* Rose through the ranks in Linkshare and stayed there for 8 years

* Anthony and his wife, who is Thai, moved to London for work; they visited Thailand intermittently during their 8 years in the UK

* Founded Dee Dee Cashback after quitting his job at Linkshare and moving back to Bangkok with his wife

Topics Discussed

* Affiliate Marketing–What is it?

* Working in Phuket for a start-up

* Risk and reward decision for moving to Thailand instead of working in the UK

* Working and professional life in Phuket in the mid-2000s

* How start-up life is different

* What Linkshare does in the digital space and its connection to affiliate marketing

* "Behavioral re-targeting" is a thing

* Bangkok's growth as a city from the late 2000s

* Motorcycle taxis are the "necessary evil"–get an app instead

* What does it mean to be a publisher in the digital space?

* Can non-marketing people become affiliate marketers?

* What is "Cashback"?

* How much money can you make in cashback?

* A small summary of Dee Dee Cashback's business model

* How has Thailand responded to the Cashback storefront?

* Educating the customer about cashback

* How did the name "Dee Dee" come about?

* A rough estimate of how much money can be made by an individual using cashback transactions frequently

* Cashback stacks up with merchant discounts, which is a great tip for savvy shoppers

Resources Mentioned

* GAME (https://www.game.co.uk/)

* Linkshare is now a part of Rakuten Marketing (https://rakutenmarketing.com/affiliate)

* Dee Dee Cashback (http://deedeecashback.com/home)