Nir’s Note: An edited version of this essay appeared in The Atlantic. Below is my original.

It’s not often an app has the power to keep someone out of a strip club. But according to Bobby Gruenewald, CEO of YouVersion, that’s exactly what his Bible app did. Gruenewald says a user of his app walked into a business of ill repute when suddenly, out of the heavens, he received a notification on his phone. “God’s trying to tell me something!,” Gruenewald recalled the user saying, “I just walked into a strip club — and man — the Bible just texted me!”

You can read the Nir and Far blog post: Bible App: Getting 100 Million Downloads is More Psychology Than Miracles https://www.nirandfar.com/2013/07/the-app-of-god-getting-100-million-downloads-is-more-psychology-than-miracles.html

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