Have you ever wondered why some PPC specialists get the most out of their campaigns while others can’t get their ads to convert? In many cases, it’s because they are using bid optimization tools for their marketing campaigns. Bidding software is used to optimize bids (how much you’re willing to pay for ad clicks) many times a day. The software bases its decisions on many different data points such as profit, conversion value, and more.

In this episode, I am talking with Reza Zadeh from AdSpert (adspert.net) about bid optimization tools, which they provide for Google Ads, Amazon, Bing, and Yandex.

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