You've got a logo. Cool. But does your business card match your website? Does your social media vibe align with your email newsletter? If not, welcome to the brand kit conversation.

In this episode, we break down what a brand kit actually is (spoiler: it's way more than just your logo), why consistency builds trust and speeds up your marketing workflow, and exactly what to include so you stop reinventing the wheel every time you sit down to create something. Whether you're a solopreneur or building a team, this is the episode that helps you get your ducks in a row.

In this episode, we cover:

• What a brand kit is and why it's not just for big corporations
• How consistency builds brand recognition and trust
• Why a brand kit saves you time (and sanity) every time you create content
• The difference between visual identity and voice/messaging
• What to include in your brand kit: logos, colors, fonts, tone, elevator pitch, and more
• How to use your brand kit to train team members or AI tools
• Why your brand kit is a living document that evolves with your business
• Where to start if you're feeling overwhelmed (hint: one step at a time)

Links + resources mentioned in this episode:

* Download the free Brand Kit Checklist: https://www.bigbadmarketing.com/brand-kit

* Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter

* Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz

* Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

Are you running your business on vibes and hoping the math works out? 

In this episode, we're getting real about the financial side of running a small business, aka the part that makes most solopreneurs want to hide under their desks. Whether you've been avoiding your books or you're just not sure what you're even looking at when you open them, we're breaking down what you actually need to know to price profitably and grow sustainably.

In this episode, we cover:

* Why "hoping everything is fine" is not a financial strategy

* The real numbers you need to track (and which ones you can ignore)

* How to set prices that actually cover your costs and pay you

* What to do if you've been pricing based on vibes instead of data

* The difference between revenue and profit (and why it matters more than you think)

* Where most small business owners leak money without realizing it

* Simple systems to stay on top of your books without a finance degree

Links + resources mentioned in this episode:

* Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter

* Business Math Blog & Podcast: https://www.bigbadmarketing.com/blog/business-math-revenue-profit-margins

* Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz

* Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

You know what you do works. But the content you're putting out? It feels off. Corporate. Stiff. Like a LinkedIn press release you'd skip right past.

In this episode, we walk you through how to build a brand voice that sounds authentically like you, so the right people stop scrolling, start trusting you, and actually buy from you. Whether you're a personal brand or a faceless business sitting behind a logo, this one's packed with practical steps to get your messaging right and make writing way less painful.

In this episode, we cover:

* Why content monoculture is drowning your message (and how to stand out)

* The 4 questions to ask yourself before building your brand voice

* How to create a brand guide that actually works for you, your team, or your AI tools

* Personal branding dos and don'ts (including why being funny only works if you're actually funny)

* 5 rapid-fire writing tips: lead with the itch, agitate the problem, sell the vacation, and more

* 3 ways to make writing easier, including how to train AI on your voice without losing yourself in the process

* Why writing to "everyone" means you're talking to no one

* How to use voice memos and transcription to write like you talk (because you literally just talked)

Links + resources mentioned in this episode:

* Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter

* Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz

* Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

Some books are great for passing the time, some help you slip into an entirely different world, but some of the greatest books for us are those that shifted our perspective, that taught us to look at the world in a new way. From ancient yoga philosophy to modern time management, in this episode we cover the reads that landed for us and could conservatively be called "books that changed our lives".

We're not giving you the same tired business book list everyone recommends (sorry, but no 7 Habits of Highly Effective People or How to Win Friends and Influence People up in here). These are the books we go back to, recommend constantly, and credit with shifting something fundamental in how we run our business and our lives. Some are tactical. Some are deeply personal. All of them are worth sharing with you.

Things we mentioned in this episode:

Four Thousand Weeks by Oliver Burkeman

How to Do the Work by Dr. Nicole LaPera

Excuses Begone by Wayne Dyer

The Myth of Normal by Gabor Maté

Gift from the Sea by Anne Morrow Lindbergh

Big Magic by Elizabeth Gilbert

The Comfort Crisis by Michael Easter

The Yoga Sutras translated by Reverend Jaganath Carrera

The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga

Be Here Now by Ram Dass

Deep Work by Cal Newport

Slow Productivity by Cal Newport

Smart Brevity (authors not specified in transcript)

A Year with Rumi: Daily Readings translated by Coleman Barks

The Anxious Generation (mentioned by Brooke)

$100 Million Offers by Alex Hormozi

$100 Million Leads by Alex Hormozi

$100 Million Money Models by Alex Hormozi

Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter

Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz

Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

Your to-do list is out of control. Papers falling out of your notebook, sticky notes everywhere, tasks you've been carrying over for weeks that you'll never actually do.

We get it. We're right there with you.

In this episode, we're breaking down the Eisenhower Matrix. It's a simple four-quadrant system that helps you sort through the chaos and figure out what to work on right now, what to schedule, what to delegate, and (here's the best part) what to just delete from your list entirely.

In this episode, we cover:

• What the Eisenhower Matrix is and why it works when you're overwhelmed
• How to set up the four quadrants (urgent vs. not urgent, important vs. not important)
• Why you need to get clear on your goals before you even start sorting your list
• Real examples of what belongs in each quadrant, from client work to matching dog outfits
• The "important but not urgent" quadrant: where most business owners get stuck (and how to fix it)
• How to know when something should be delegated vs. deleted
• The 15 to 30-minute process for getting everything out of your head and into the right box
• Why overthinking this exercise means you're doing it wrong

Links + resources mentioned in this episode:

Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter

Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz

Businesses that consistently exceed customer expectations are genuinely rare. And rare means memorable. And memorable means referrals, repeat customers, and growth without spending a dollar on ads.

In this episode, Brooke and Jenné break down the strategy of underpromising and overdelivering, why most businesses overpromise (and it's not because they're dishonest), what setting realistic expectations actually looks like in practice, and the small things that create outsized loyalty. They also get into where NOT to overdeliver, because there's a version of this strategy that burns you out, and that's not what they're going for.

In this episode, we cover:

• The three places every customer interaction lands (hint: only one of them grows your business!)
• Why businesses overpromise (it's fear, not greed)
• What underpromising actually looks like
• The small things that create outsized loyalty (and cost almost nothing)
• Why this strategy compounds over time and does your marketing for you
• Where NOT to overdeliver (no free labor disguised as generosity)

Links + resources mentioned in this episode:

• Sign up for the Big Bad Marketing newsletter: www.bigbadmarketing.com/newsletter
• Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz
• Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

Self-promotion gives most people the ick. And honestly? We get it.

In this episode, Brooke and Jenné get into the real reasons why talking about yourself and your business feels so uncomfortable, like the fear of rejection, the fear of being exposed as an imposter, and the deeply conditioned belief (especially for women) that taking up space is rude. They share their own experiences, the mindset shifts that actually help, and practical ways to show up and promote yourself without feeling like a used car salesman.

In this episode, we cover:

• Why self-promotion feels gross
• What staying quiet is actually costing your business
• The difference between selling at people vs. showing up in service
• Why confidence is a dial, not a switch (and how to work it like a muscle!)
• How to use curiosity, humor, and storytelling to make self-promotion feel natural
• The worthiness piece: what's really underneath all of it

Links + resources mentioned in this episode:

• Our episode on Imposter Syndrome: https://podcasts.apple.com/us/podcast/imposter-syndrome-perfectionism-fear-the-mindset/id1793837831?i=1000711841748
• Our Elevator Pitch episode: https://www.bigbadmarketing.com/blog/heres-how-to-perfect-your-elevator-pitch
• Sign up for the Big Bad Marketing newsletter: www.bigbadmarketing.com/newsletter
• Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz
• Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

You started your business because you’re good at something.

But now? You’re expected to know marketing, sales, pricing, systems…basically how to run an entire company.

And when something doesn’t work, it’s easy to assume you’re the problem.

But friend, let us tell you, you're not. You just don’t know what you don’t know yet.

In this episode, we break down:

• Why most people start businesses “backwards”
• The awareness stages every entrepreneur goes through
• Why feeling clunky, confused, or overwhelmed is actually a good sign
• How to stop beating yourself up and start moving forward
• A simple way to make progress even when you don’t have all the answers

If you’ve ever thought, “I should know this by now,” this episode is for you.

Stuff we talked about:Overwhelmed with Marketing Your Biz? Stop and Do This
https://podcasts.apple.com/us/podcast/overwhelmed-with-marketing-your-biz-stop-and-do-this/id1793837831?i=1000759774975How to Design Your Life: A Full Step-by-Step Process

How we invoice clients:

“I should be posting more.”“I should be following up.”“I should be doing more to grow my business.”

But when it actually comes time to do the work? You don’t feel like it. You lose momentum. You just can't find the motivation. And eventually, it all falls off.

In this episode, we’re breaking down intrinsic vs extrinsic motivation, including what they mean, how to figure out which one you lean toward, and how to use that to finally stay consistent in your business.

You don’t need more motivation. You need a system that works with how you’re wired.

In this episode, we'll cover:

• Why “waiting to feel motivated” is killing your consistency
• The difference between intrinsic and extrinsic motivation (and how to spot yours)
• Why most entrepreneurs are a mix of both, and what that means for your workflow
• How to build structure that actually helps you follow through
• Practical ways to stay consistent with your marketing without burning out

If you’ve ever felt like you’re doing everything “right” but still can’t stay consistent, this episode will help you fix that.

Things we talked about:

https://www.melrobbins.com/episode/episode-3/

https://www.bigbadmarketing.com/newsletter

Running a business can feel overwhelming.

You’re juggling client work, marketing, admin tasks, personal life, and the endless list of things you should be doing but haven’t gotten to yet.

But here’s the realization we’ve had as small business owners:

Almost everything in life is just project management.

Launching an offer.
Posting content consistently.
Onboarding a client.
Planning a wedding.
Even organizing your house.

Once you start thinking about your life and business through that lens, things get much easier to manage.

In this episode of the Big Bad Marketing Podcast, we break down 7 simple project management habits that help small business owners move from overwhelmed and scattered to organized and making real progress.

You’ll learn how to:

• Define what “done” actually looks like• Break big ideas into manageable steps• Stop keeping everything in your head• Limit how many projects you work on at once• Schedule time to actually make progress• Finish what you start• Celebrate small wins so you keep momentum

And at the end, we’ll show you how to reset your entire project management system in about 15 minutes.

Big Bad Marketing Newsletter
Get marketing tips, strategies, and resources for small business owners delivered once a month.
https://www.bigbadmarketing.com/newsletter

Overwhelmed with marketing your business? Stop and do this.
https://podcasts.apple.com/us/podcast/overwhelmed-with-marketing-your-biz-stop-and-do-this/id1793837831?i=1000759774975

How to design your life (Mel Robbins Podcast with Debbie Millman)
https://podcasts.apple.com/us/podcast/how-to-design-your-life-a-full-step-by-step-process/id1646101002?i=1000725165521

Resource: Eisenhower Matrix explained
https://www.instagram.com/p/DMiHx6cx_at/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The first things to outsource as your business grows
Coming soon!