A lot of marketing advice is built around trends, algorithms, and posting constantly just to stay visible. It might work for a moment, but then it disappears, and you’re right back on the hamster wheel.

In this episode, we’re talking about evergreen content: what it actually is, why it matters so much for small business owners, and how to create marketing assets that keep working long after you hit publish.

We cover:

• What evergreen content really means (and what it doesn’t)

• Why chasing trends leads to burnout and inconsistent results

• Where evergreen content works best (and where it doesn’t)

• How to create high-value content without overthinking it

• How to turn one strong piece of content into many (also check out our episode on how to create once and publish everywhere aka COPE!)

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

When was the last time you looked at your homepage like a total stranger? Not as the business owner who built it late at night with caffeine and Canva, but as someone clicking your link for the very first time.

In this episode, we’re breaking down Home Page 101. We talk about the actual job of your homepage, the biggest mistakes small business owners make, and what matters most right now if you’re building with a real-world budget.

We cover:

• The one job your homepage needs to do

• What a homepage is (and definitely is not)

• The non-negotiables every great homepage needs

• What you can stop stressing about

• Best practices for 2026 and beyond

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

In this episode, we’re pulling back the curtain on what it actually looks like to run a remote, asynchronous business and the real-life systems, tradeoffs, and mindsets that keep things moving when life is loud.

We talk about:

• Why we intentionally built Big Bad Marketing as a remote, async business

• The systems that matter more than being “always online”

• How work still moves even when routines disappear

• What clients actually care about (hint: not your availability)

• The honest tradeoffs of flexibility and freedom

• Why clarity beats constant communication

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

If you’re sending people to your website and hoping they “figure it out,” this episode is for you.

In this episode of the Big Bad Marketing Podcast, we’re breaking down how to DIY a landing page that actually does its job by getting someone to take one clear action.

We talk through:

• What a landing page actually is (and how it’s different from your website)

• Why sending traffic to your homepage usually kills conversions

• How fewer options lead to better results

• What needs to be above the fold to keep people from bouncing

• How to match your message to the action you want someone to take

• Why clarity matters more than clever copy or pretty design

We also share real-world examples of how small businesses can use landing pages to test offers, compare channels, and make smarter decisions about what’s actually working without overcomplicating their setup.

Join the Big Bad Marketing newsletter at bigbadmarketing.com/newsletter for practical marketing guidance we don’t share anywhere else.

And if this episode helped something click, be sure to like, subscribe, and share it with a business owner who’s still sending everyone to their homepage and crossing their fingers.

This is an honest conversation about capacity, priorities, and learning to trust the season your business is actually in. We dig into why so many business owners feel behind even when they’re doing the right things, how mental clutter creates decision fatigue, and why not everything that matters needs to be done right now.

We also talk about:

• The difference between “important” and “urgent”

• Why having ideas doesn’t mean you need to act on all of them

• Letting go of the pressure to be ready for everything at once

• Building boundaries around your time, energy, and focus

• Making decisions that support your real life, not an imaginary future version of your business

This episode is for the business owner who feels stretched thin, overwhelmed by possibilities, or stuck in a loop of “I’ll get to that someday.” It’s a reminder that doing less intentionally is often what creates the most momentum.

Join the Big Bad Marketing newsletter at bigbadmarketing.com/newsletter for thoughtful insights, strategic guidance, and ideas that help you simplify instead of piling more on.

If this conversation resonated, don’t forget to like, subscribe, and share it with a fellow business owner who needs permission to slow down and focus on what actually matters.

Happy 2026!!

In this Big Bad Marketing Unfiltered episode, we’re pulling back the curtain and sharing what we’ve learned after just over a year of running Big Bad Marketing.

This is an honest conversation about the real highs, the hard moments, and the things we wish more business owners talked about out loud.

We talk about decision fatigue, mental clutter, and the pressure to constantly do more, especially when you’re running a small business with limited time, limited budget, and a million tabs open in your brain.

We also share what’s actually helped us simplify, make better decisions, and build a business that supports real life, not just growth for growth’s sake.

These BBM Unfiltered episodes exist for one reason: to remind you that you’re not alone. That feeling behind, overwhelmed, or unsure doesn’t mean you’re doing it wrong. It just means you’re building something real.

Sign up for the Big Bad Marketing newsletter at bigbadmarketing.com/newsletter for practical insights, reflections, and ideas we don’t share anywhere else.

If this episode resonates, be sure to like, subscribe, and share it with another small business owner who needs a reminder that messy doesn’t mean failing.

This 16-minute guided meditation is designed for business owners who want to feel calmer, clearer, and more grounded as they move into their next season.

Through gentle breathwork and visualization, you’ll be guided to release mental clutter, reconnect with what matters most, and envision a version of your business that feels aligned with your values and capacity. This is not about hustle or productivity. It’s about intention, presence, and clarity.

This meditation is best listened to in a quiet space with headphones.

Planning your 2026 marketing doesn’t require a massive strategy doc or a brand-new platform. It requires clarity, priorities, and a plan that fits your real life.

In this episode, we break down how to approach 2026 marketing in a way that actually feels doable. You’ll learn how to review what worked, let go of what didn’t, and build a focused plan that supports your business and your life.

In this episode, we cover:

• The two things you should do before diving into 2026 planning (Hint: reflect and dream!)

• What to keep, what to stop, and what to refine going into 2026

• How to choose priorities when you don’t have time or budget to do everything

• Why clarity matters more than new tactics

• How to create a marketing plan you can actually stick with

  
  

  Check out our Guided Meditation to settle your brain before you plan! https://youtu.be/BVBoxmhL26s

  Snag your 2026 Planning template:

  https://www.bigbadmarketing.com/s/BBM_New-Year-Planning-Template.pdf

  💌 Big Bad Marketing Newsletter
  Monthly insights, ideas, and actually useful marketing advice. Sign up at
  https://bigbadmarketing.com/newsletter

Have you ever opened Pinterest to “get inspired” for your business… and somehow ended up planning a fictional life in Italy instead?

Same.

In this episode of the Big Bad Marketing Podcast, we’re talking about how to create a vision board for your small business that’s not just vibes and pretty pictures, but something that actually guides your decisions, keeps you focused, and helps you build the business you keep thinking about at 2 am.

We break down:

• Why vision boards work (even if you’re allergic to woo-woo)

• How a vision board can act as a strategic filter, not just inspiration

• The two types of vision boards your business might need right now

• How to visualize revenue, impact, and growth without turning it into a manifestation cliché

• How to turn your vision board into something actionable using habits and consistency

• The most common vision board mistakes small business owners make (and how to avoid them)

This episode is part strategy, part mindset, and part “who do I need to become to support the business I say I want?”

✨ Bonus for listeners:
If you love the idea of pairing vision with habits, you can get 15% off a Sticker the Habit calendar using code BIGBAD. It’s a simple, analog way to track habits and actually follow through on the vision you’re creating.
👉 https://stickerthehabit.etsy.com?coupon=BIGBAD

And if you want monthly marketing inspo that actually helps you think bigger without burning out, sign up for the Big Bad Marketing Newsletter at bigbadmarketing.com/newsletter.

Flyers. Postcards. Brochures. Snail mail.
Is any of this actually working anymore… or are you just paying to be tossed straight into someone’s recycling bin?

In this episode, we’re breaking down whether print marketing via mail still works in 2026, and the answer might surprise you. We’re walking you through when direct mail makes sense, when it doesn’t, how much it actually costs, and which types of small businesses see the highest ROI. (Spoiler: print is far from dead.)

We even brought receipts from our friend Nikki Bernet at Local Trend, who shared insider data on targeting, budgeting, offer strategy, and why global brands like American Express and Domino’s still rely heavily on direct mail.

You’ll learn:

• Why postcards and targeted mailers still convert

• The difference between saturation mailers (like EDDM) vs. refined mailing lists

• Which industries see the best return on print

• What types of offers work best (and which ones fall flat)

• How much you should expect to spend mailing to 1,000, 5,000, or 10,000 homes

• Who shouldn’t use direct mail

• How to test the waters affordably using cooperative mail

If you’ve ever wondered whether sending physical mail is worth it or how to effectively send print campaigns without wasting money, this episode gives you the clarity you need.

Want to learn more about affordable, targeted print campaigns? Connect with Nikki at localtrendcharleston.com.

📬 Sign up for the BBM newsletter: bigbadmarketing.com/newsletter