BMW’s new brain, Apple’s thin win, Hue’s glow-up, Legion’s OLED leap, and Premiere in your pocket.

 

Today we break down:

 

• BMW iX3: the first Neue Klasse EV with 800V charging, Gen6 batteries, and BMW’s new “Heart of Joy” computer (The Verge).

• Apple’s Sept 9 “Awe dropping” event: what to expect from iPhone 17 Pro, Pro Max, and the rumored ultra-thin iPhone Air — plus Apple Watch Ultra 3 and AirPods Pro 3 (Bloomberg, The Verge, MacRumors).

• Philips Hue’s mega-refresh: Bridge Pro, cheaper Essentials with Matter-over-Thread, and new brighter strip lights (The Verge).

• Lenovo Legion Go 2: a pricier handheld PC with OLED VRR down to 30Hz, a bigger battery, and sculpted controllers (The Verge).

• Adobe Premiere on iPhone: pro-level editing, Firefly AI, and one-tap exports to TikTok, Shorts, and Instagram (Adobe Blog, The Verge).

 

 

Context, takeaways, and a dash of context. ⚡️📱💡🎮🎬