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This week Derrick continues his conversation with AiAdvertising's CMO, Kevin Myers. In part II of this conversation, Derrick and Kevin explain the role of feeling in marketing, how AI is being used to generate campaigns, and where the data comes from. Also - Why Influencers are such a thing today.
00:00 - Cold open
01:07 - Intro
01:18 - Feelings and marketing
07:05 - Using AI to create creative
08:39 - Understanding what customers want vs. what they say
12:25 - The speed of business
17:17 - Where does the data come from?
21:26 - proximity of our devices and data
22:43 - Dunbar numbers
24:46 - The power of influencers
26:10 - Zero-party data
27:26 - AIAdverting products offered
30:10 - polish vs. authenticity
32:06 - Derrick's office
33:50 - Closing thoughts and next episode
To Find AiAdvertising on the web check them out at:
https://www.aiadvertising.com/
The Convergence Podcast is an Audio and Video podcast series hosted by Derrick Mains. We'll cover and explain all things in the emerging Web 3.0 ecosphere. From Blockchains, NFTs, DAOs, and more, join us every week as Derrick learns from some of the industries leaders in the space.
To find out more about our show, please go to
https://www.theconvergencepodcast.com/
If you enjoyed this video with Kevin Myers of AiAdvertising about NFTs, Blockchain, Smart contracts explained, and what is a smart contract NFT, please remember to like, share, subscribe and leave a comment if you have any questions, suggestions, or feedback. We hope to see you here again soon!
#bigdata #datalake #ai #advertising #marketing #socialmedia #tracking
This week Derrick continues his conversation with AiAdvertising's CMO, Kevin Myers. In part II of this conversation, Derrick and Kevin explain the role of feeling in marketing, how AI is being used to generate campaigns, and where the data comes from. Also - Why Influencers are such a thing today.
00:00 - Cold open
01:07 - Intro
01:18 - Feelings and marketing
07:05 - Using AI to create creative
08:39 - Understanding what customers want vs. what they say
12:25 - The speed of business
17:17 - Where does the data come from?
21:26 - proximity of our devices and data
22:43 - Dunbar numbers
24:46 - The power of influencers
26:10 - Zero-party data
27:26 - AIAdverting products offered
30:10 - polish vs. authenticity
32:06 - Derrick's office
33:50 - Closing thoughts and next episode
To Find AiAdvertising on the web check them out at:
https://www.aiadvertising.com/
The Convergence Podcast is an Audio and Video podcast series hosted by Derrick Mains. We'll cover and explain all things in the emerging Web 3.0 ecosphere. From Blockchains, NFTs, DAOs, and more, join us every week as Derrick learns from some of the industries leaders in the space.
To find out more about our show, please go to
https://www.theconvergencepodcast.com/
If you enjoyed this video with Kevin Myers of AiAdvertising about NFTs, Blockchain, Smart contracts explained, and what is a smart contract NFT, please remember to like, share, subscribe and leave a comment if you have any questions, suggestions, or feedback. We hope to see you here again soon!
#bigdata #datalake #ai #advertising #marketing #socialmedia #tracking