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Title: Big Data

Subtitle: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

Author: Bernard Marr

Narrator: Piers Wehner

Format: Unabridged

Length: 6 hrs and 29 mins

Language: English

Release date: 08-31-15

Publisher: Audible Studios

Ratings: 4 of 5 out of 189 votes

Genres: Business, Management

Publisher's Summary:

Get smart - learn to convert the promise of Big Data into real-world results.

There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance.

Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organisations large and small use the SMART model to get ahead.

Members Reviews:

It would deserve an A (if it was a school paper)

This book would be a good introduction to a real book about Big Data. There's some good concepts in it, but it barely touches the issue making it sound like a introduction book about data itself, not big data. Dealing with big data brings some issues specific to the task that were not addressed.

Some questions I still have: what are the technologies I can apply in order to deal with huge amounts of data? Where should I store it? What do I plug-in in order to extract some information from it? Where do I get more information? What kind of professionals should I hire? I already have the damned smart questions, I have the datasets, how do I move on? Hiring the author is the only solution?

If my customers ask me about big data I'll have nothing pragmatic to tell them.

Meh

Mostly stuff you already know. Really seems like the book was written for an older and less tech savvy person.

Fluff Data

This book is targeted towards an absolute neophyte who is interested in understanding what the term big data means when he/she heard it advertised by IBM during last year's Superbowl.

What this book does. It takes all the buzz words that can be found by google or Wikipedia, and defines them. Marr attempts to put big data a structure that is too simplistic it's akin to summing up raising a child as: birth, growth, teenage conflict, adulthood. True, but is it worth the credit? NO. This is a pass of "big data" proportions.

Light on both Big Data and business acumen

What did you like best about Big Data? What did you like least?

The book is strongest for those with little big data experience making it great for small and medium firms looking to start using the data that they have.

Good framework to approach Big Data

Good intro to Big Data. Provides a framework through which one should approach big data within their organization and a good many examples of case studies.

This is not an advanced technical book about how to apply analytics.