Big data can dramatically improve decision-making, but the design and imagining of what we can and should use big data for is happening largely outside of the purview of public debate. 

Kelly Bronson explains big data's arrival in the public sphere and—using Canada’s agricultural sector as case study—discusses how the use of big data is pushing us towards specific types of food production, and how more inclusive and effective use of big data can produce better social outcomes. 

Recommendations:

Custodians of the Internet by Tarleton Gillespie 

Surveillance Capitalism By Shoshana Zuboff 

Automating Inequality by Virginia Eubanks 

The Immaculate Conception of Data by Kelly Bronson (forthcoming)