If you're anything like our host Landon, the recent scandal involving Facebook and Cambridge Analytica left a bad taste in your mouth...but Preteckt Co-founder Peter Bassa will change your mind when it comes to big data. On today's podcast, Peter explained how ethical data collection could transform the transportation industry for the better. "We have all of this collection happening...Big data is a sort of buzzword," said Peter. "But I don't think we really understand the full impact of what we can do with that data."