Bottled in China: A Wine & Food Podcast

Big Data: The Power of Visualization with Cathy Huyghe of Enolytics

11.29.2020 - By Emilie SteckenbornPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

The term 'data' can be perceived as impersonal or distant.

But how does data visualization and the strategic engagement of data actually allow wine businesses to become closer with their customers?

Today we speak with Cathy Huyghe, Co-Founder of Enolytics about how to leverage and analyze big data.

Enolytics provides data-driven business intelligence to beverage alcohol companies around the world.

Cathy currently writes for Forbes.com about the business and politics of the wine industry, and for Inc.com about entrepreneurs with a special focus on women.

She is the author of the award-winning book Hungry for Wine: Seeing the World through the Lens of a Wine Glass. You may have seen her on the “Reign of Terroir” episode in the Netflix series Rotten, as a featured commentator.

More episodes from Bottled in China: A Wine & Food Podcast