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Big food is killing health trends
Welcome back to another episode of The Curious Consumer! Today we’re joined by the incredible Jenna Goldring, co-founder of The High Confectionary, to talk about navigating the complex world of hemp-derived THC, building low-dose edibles for a new generation of consumers, and breaking cannabis stigmas through creator collaborations.
We also dive into PepsiCo’s big bet on fiber and protein, the rise of squeeze bottle innovation, and why 72% of American households are now buying groceries at Walmart. Let’s get into it!
This episode is brought to you by our friends at Tapcart (www.tapcart.com), the ultimate mobile app builder for Shopify brands!
Get the 2026 Mobile Trends Report HERE → https://www.tapcart.com/report/2026-trends-report
They interviewed 1,200+ shoppers and the findings are wild — 71% of impulse purchases now happen on mobile, and brands are massively over-discounting (50% of shoppers only need 25% off to convert, yet brands are bleeding margin at 40-50%). The report breaks down how top brands like Reformation, Gymshark, and Cymbiotika are using AI to get ahead — plus plug-and-play workflows you can steal. Worth a read if you’re in eComm.
The Breakdown
00:00 Interview with co-founder of The High Confectionary02:33 Hemp vs Cannabis 10105:06 The legal challenges of THC09:16 Building an edibles brand during a THC beverage frenzy15:40 The High Confectionary x Broma Bakery product launch18:56 News of the week kickoff22:19 Pepsi's bet on Fiber AND Protein31:03 Tahini in a squeeze bottle 33:17 Food tech that's changing the snack game36:58 Babybel Pro38:59 The iced tea comeback story42:27 Walmart’s grocery dominance46:51 Expo West update47:36 Conclusion
🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly.
📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co.
🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout
💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :)
⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us!
Get full access to Express Checkout at www.expresscheckout.co/subscribe
View all episodes
By Express CheckoutWelcome back to another episode of The Curious Consumer! Today we’re joined by the incredible Jenna Goldring, co-founder of The High Confectionary, to talk about navigating the complex world of hemp-derived THC, building low-dose edibles for a new generation of consumers, and breaking cannabis stigmas through creator collaborations.
We also dive into PepsiCo’s big bet on fiber and protein, the rise of squeeze bottle innovation, and why 72% of American households are now buying groceries at Walmart. Let’s get into it!
This episode is brought to you by our friends at Tapcart (www.tapcart.com), the ultimate mobile app builder for Shopify brands!
Get the 2026 Mobile Trends Report HERE → https://www.tapcart.com/report/2026-trends-report
They interviewed 1,200+ shoppers and the findings are wild — 71% of impulse purchases now happen on mobile, and brands are massively over-discounting (50% of shoppers only need 25% off to convert, yet brands are bleeding margin at 40-50%). The report breaks down how top brands like Reformation, Gymshark, and Cymbiotika are using AI to get ahead — plus plug-and-play workflows you can steal. Worth a read if you’re in eComm.
The Breakdown
00:00 Interview with co-founder of The High Confectionary02:33 Hemp vs Cannabis 10105:06 The legal challenges of THC09:16 Building an edibles brand during a THC beverage frenzy15:40 The High Confectionary x Broma Bakery product launch18:56 News of the week kickoff22:19 Pepsi's bet on Fiber AND Protein31:03 Tahini in a squeeze bottle 33:17 Food tech that's changing the snack game36:58 Babybel Pro38:59 The iced tea comeback story42:27 Walmart’s grocery dominance46:51 Expo West update47:36 Conclusion
🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly.
📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co.
🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout
💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :)
⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us!
Get full access to Express Checkout at www.expresscheckout.co/subscribe