We're in the middle of a national dairy crisis, with failing economics of the traditional small dairy farm coupled with the rise of factory mega-farms. So the time is right to look at how a BIG dairy company can do things differently. Melissa "Missy" Hughes, Organic Valley's Chief Mission Officer and General Counsel, comes on Lunch Agenda to school us on the company's co-op model, what's going on with America's dairy industry, and the impact we can have through our choice in the milk aisle.