We talk with Julie Ellis, co-founder of Mabel’s Labels, about what happens after a major win when you still feel lost, grieving, and unsure of your next move. We unpack Big Gorgeous Goals, midlife left turns, and how to build time freedom and purpose without waiting for life to feel “certain.” 

• Leaving a successful business and feeling unqualified anyway 
• Grief after an exit and the pressure to feel only gratitude 
• Why high expectations create paralysis and how “trying things” creates clarity 
• The midlife pattern of entrepreneurship and Gen X burnout 
• Big Gorgeous Goals as the umbrella over smaller goals 
• Moving forward in uncertainty instead of waiting for security 
• “Pools of support” and telling the right people your goals 
• Why leadership growth matters as much as strategy when scaling 
• Pocket Coach and getting help in the moment 
• Building businesses in today’s noisy market and what AI-first search changes 
• Time freedom as a real goal you can design now 
• Third-act repurposement and bringing back what your soul liked 

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Because what’s left isn’t less. It’s everything.