What if you could build and scale successful supplement brands from scratch? In this dynamic episode of the Big Hitters podcast, Larry Weidel sits down with Mohamed Elhawary, founder of Launch and Scale Agency and mastermind behind 300+ supplement brand launches, to explore the art of building thriving health and wellness companies. From private labeling strategies and manufacturing insights to the psychology of successful marketing, this conversation unveils the blueprint for scaling DTC brands to 6-8 figures. Whether you're an aspiring entrepreneur or established business owner, discover why your biggest disadvantage could become your greatest edge, and learn the proven framework for launching profitable supplement brands in today's competitive market.


What You'll Learn:

• How to transform perceived disadvantages into competitive advantages, illustrated by Mohamed's journey from international student limitations to business opportunities
• The proven framework for launching successful supplement brands, from manufacturing and private labeling to marketing and fulfillment
• Why the health and wellness industry offers unique advantages for entrepreneurs, including higher margins and dual peak seasons
• How to build authentic brand stories that resonate with customers versus relying on marketing gimmicks
• The "Numbers-First" approach to scaling supplement brands, including key metrics like thumb stop ratio, view through rate, and customer acquisition costs
• Why choosing US manufacturers can be more cost-effective than overseas options, despite common misconceptions
• How to leverage freelancers and experts strategically when entering new business territories
• The importance of killing ego and learning from ground up when mastering new business skills
• Why supplement brands should focus on one marketing platform for the first 6-9 months to establish proof of concept
• The power of building communities around shared industry knowledge and metrics benchmarking
  
  

Mohamed Elhawary is a marketing strategist and founder of Launch and Scale Agency, specializing in helping health and wellness brands achieve exponential growth. With a background in pharmacy and performance marketing, he has helped build and launch over 300 supplement brands, with multiple reaching 7-8 figure revenues. His expertise spans direct-to-consumer marketing, product formulation, and scaling DTC brands from $100K to $1M+ monthly revenue. In this episode, Elhawary shares invaluable insights on launching and scaling supplement brands, breaking down the step-by-step process from product development to market success. His unique combination of pharmaceutical knowledge and marketing expertise has revolutionized how health and wellness brands approach growth, making this conversation essential for entrepreneurs looking to enter or expand in the supplement industry.Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so

In this compelling episode of the Big Hitters podcast, Larry and his son Adam Weidel explore the mindset of winning and why it's not optional for a fulfilling life. Through personal stories - from Adam's strongman championships to overcoming a triple bypass surgery - they unpack how true winners approach challenges, setbacks, and continuous improvement. Whether you're an athlete, entrepreneur, or someone striving for personal growth, this father-son conversation delivers powerful insights on building winning habits, pushing through obstacles, and why "not quitting" isn't enough - you must learn to win.

What You'll Learn:

• How to redefine winning beyond competitions to focus on continuous personal improvement
• Why maintaining a "never satisfied" mindset is crucial for sustained success
• The power of taking things one day at a time to achieve seemingly overwhelming goals
• How to bounce back from setbacks, illustrated through Adam's recovery from triple bypass surgery
• Why "not quitting" isn't enough - you must actively pursue victory
• The importance of looking for small wins while building toward larger achievements
• How pursuing your passions can open unexpected doors and create valuable relationships
• Why maintaining focus and alertness separates winners from the rest
• The connection between daily habits and long-term success
• How to build momentum through consistent, incremental progress

Adam Weidel is a successful entrepreneur and competitive athlete, known for his expertise in bodybuilding, strongman competitions, and business development. With over 30 years of experience as a key advisor in his father Larry's financial services company, Adam has also built a global clothing brand while pursuing excellence in strength sports. He is a three-time North Carolina's Strongest Man champion (2012, 2021, 2023) and has achieved multiple bodybuilding competition successes. In this episode, Adam shares profound insights on winning mindsets and perseverance, including his remarkable comeback story of winning a strongman competition exactly one year after undergoing triple bypass surgery. His approach to continuous improvement and daily discipline, whether in business or athletics, offers valuable lessons for anyone seeking to develop a winner's mentality and achieve their goals.Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so

In this engaging episode, discover how Ethan King transformed a college project into a thriving enterprise, working with major brands like Marvel Studios and Coca-Cola. Learn practical strategies for leveraging AI in business growth, building valuable networks, and creating impactful content at scale. Whether you're starting a business or looking to scale your existing venture, this conversation offers actionable insights on turning creative skills into entrepreneurial success.
What You'll Learn:- How to transform a college project into a thriving business through strategic timing and market positioning- The power of listening to customer feedback and adapting your business model accordingly- Why building community and joining entrepreneurial networks is crucial for business growth and learning- How to leverage AI and automation to scale your marketing efforts without expanding your team- The journey from nervous speaker to confident presenter, and how to become a "referable speaker"- Why travel and diverse experiences are essential for developing business perspective and family values- How to turn business setbacks into opportunities for innovation and growth- The importance of maintaining cash reserves and preparing for unexpected challenges- Why art skills and creative thinking translate into valuable business competencies- The "Know, Like, and Trust" principle for building lasting business relationships through consistent content creation
Ethan King is a successful entrepreneur and business automation expert who has built multiple 7 and 8-figure brands from scratch, starting with just $700 in his basement. As the founder of Stuff for Greeks and Zeus' Closet, he has worked with major brands including Marvel Studios, Coca-Cola, Target, and Starbucks. With over 25 years of entrepreneurial experience, Ethan has transformed his background in fine arts into a thriving business empire, specializing in custom apparel and brand development. He is also a best-selling author, keynote speaker, and TEDx presenter, sharing his expertise in AI automation and business scaling strategies. In this episode, Ethan discusses his journey from art major to successful entrepreneur, while providing valuable insights on leveraging artificial intelligence and automation to scale businesses effectively, making this conversation essential for entrepreneurs looking to optimize their operations and marketing efforts.

Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so

What if you could transform customer feedback into a powerful revenue-generating asset? In this episode of The Big Hitters podcast, host Larry Weidel reveals why most businesses are sitting on an untapped goldmine of customer insights and shows you how to turn that feedback into explosive growth. Learn practical strategies for gathering actionable feedback, implementing customer-driven improvements, and leveraging positive reviews to fuel your business's success. Whether you're aiming for 7-figures or building a lasting enterprise, this episode delivers concrete steps to help you harness the power of customer feedback and drive your business to new heights.

What You'll Learn:

- How to turn customer feedback from passive data into active fuel for business growth- The critical components of effective feedback collection: usability, service quality, and customer satisfaction- Why simplifying feedback surveys to 3 key questions yields better response rates and actionable insights- How to implement a "9-10 Score System" to identify and leverage your most loyal customers- The strategic framework for prioritizing and acting on customer feedback that moves the needle- Why social listening and real-time monitoring are essential for catching both positive and negative feedback- How to leverage feedback to improve product iterations and build customer trust- The strategic value of hiring feedback consultants to accelerate business growth- Why communicating changes based on feedback builds customer loyalty and drives repeat businessMillion Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so

Scaling your business but feeling stuck? Join host Larry Weidel and guest Karl Maier, founder of Abunden and fractional CFO, as they explore the critical elements of business growth and financial transformation. From navigating family business dynamics to implementing strategic financial controls, Karl shares invaluable insights from his experience helping companies achieve 7x growth. Learn why "everything breaks when you double your sales" and discover practical strategies for scaling your business sustainably. Whether you're struggling with cash flow management or seeking to expand internationally, this conversation delivers actionable wisdom for business owners ready to take their company to the next level.

What You'll Learn:- How to leverage fractional CFO services to access high-level financial expertise without full-time costs- Why systematic financial controls and regular monitoring are essential for sustainable growth- The "One Change Per Month" framework for implementing sustainable business improvements- How to recognize and address early warning signs of business stagnation- Why cash flow forecasting for 4-12 weeks ahead is critical for business stability- The principle that "every time you double your sales, everything breaks" and how to prepare for it- Why effective communication systems often matter more than technical solutions in turning around team performance- How to balance emotional decision-making with data-driven analysis in family businesses- The importance of maintaining growth momentum to prevent business decline- Why understanding basic financial metrics beyond top-line sales and bottom-line profit is crucial for business owners

Karl Maier is a fractional CFO and founder of Abunden, specializing in financial strategy and business transformation. With over two decades of experience spanning corporate banking, family business operations, and consulting, Karl has helped companies achieve remarkable growth from 2x to 7x increases in revenue. He is the author of "Surfing Economic Chaos" and brings extensive expertise in guiding businesses through critical financial transitions, international expansion, and organizational scaling. His unique background combines CPA credentials, MBA education, and hands-on experience transforming companies across multiple industries, from manufacturing to technology. As a trusted financial advisor, Karl has developed a reputation for implementing practical solutions that help businesses optimize cash flow, strengthen financial fundamentals, and achieve sustainable growth through structured change management.

Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so

From developing killer confidence to creating systematic sales processes, host Larry Weidel breaks down the essential elements of becoming a high-performing salesperson. Whether you're a founder, sales professional, or business owner, this episode delivers actionable insights to help you overcome sales hesitation and close bigger deals with conviction.

What You'll Learn:- How to transform from timid selling to confident problem-solving by deeply believing in your product's value- Why passion and conviction are more powerful than features and technical specifications in sales- The three-pillar framework for sales success: mindset, communication, and targeting- How to develop winning sales language by studying and adapting from successful industry leaders- The "Relationship First" principle for building lasting customer connections and generating referrals- Why targeting a mix of small, medium, and large clients creates sustainable business growth- The importance of systematizing your sales approach rather than "winging it"- How to leverage satisfied customers for continuous referrals and business expansion- The critical role of authentic enthusiasm in converting prospects into loyal customers- Why regular mindset renewal is essential for maintaining sales momentum

Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so

What if you could transform failure into a stepping stone to success? In this episode of The Big Hitters podcast, Larry sits down with Ricardo Ghekiere, a serial entrepreneur who bootstrapped multiple businesses to 7-figures, to explore how embracing uncertainty led to building rock star teams and scaling successful ventures. Whether you're an aspiring entrepreneur or seeking to level up your business, this conversation unpacks valuable insights on global perspective, strategic team building, and leveraging emerging technologies like AI. Tune in to discover why asking "what's the worst that could happen?" might be the mindset shift you need to take bold action and achieve breakthrough results.

What You'll Learn:
- How to turn global experiences into entrepreneurial advantages by immersing yourself in different cultures and languages
- The "What's the Worst That Could Happen?" framework for making bold business decisions and managing risk
- Why building a "rockstar team" is crucial for scaling businesses and outperforming competitors
- How to leverage failure as preparation for future success through persistent learning and adaptation
- The principle of "talent density" - why having five exceptional team members outperforms fifty average ones
- Why customer care and 24/7 human support can be a key differentiator in AI-powered businesses
- How to identify future market trends and position yourself ahead of the curve
- The power of bootstrapping to develop comprehensive business understanding and effective leadership skills
- Why focusing on growth keeps companies innovative and teams energized
- How to turn cultural diversity and multilingual abilities into business advantages

Ricardo Ghekiere is a successful entrepreneur and business strategist, known for bootstrapping multiple seven-figure companies, including BetterPic and Saasmic. With a multicultural background and fluency in four languages, he transformed BetterPic from $1,500 to $270,000 monthly revenue in just 18 months, achieving over $3 million in annual revenue and 7,000+ monthly subscribers. Before this success, Ricardo built and sold Saasmic, a software marketing agency that grew to serve major clients in Belgium with a team of 130 people. His journey from early startup failures to successful exits demonstrates his expertise in building rockstar teams and scaling businesses through strategic growth. Ricardo's approach to entrepreneurship, emphasizing calculated risk-taking and talent density, has established him as a thought leader in bootstrapped business development and AI-driven innovation.

Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so

Join host Larry Weidel as he breaks down why digital marketing isn't optional anymore and shares hard-won wisdom on turning your online presence into a powerful business asset. Perfect for entrepreneurs ready to stop making excuses and start making money in the digital age.
What You'll Learn:
- How to approach digital marketing as a necessary business tool rather than an optional extra- Why email marketing remains your most valuable owned channel for customer communication- The four essential digital marketing pillars: content marketing, paid advertising, email marketing, and social media- How to overcome technology resistance and embrace continuous learning in digital marketing- The smart way to track and measure digital marketing efforts for maximum ROI- Why starting imperfectly is better than waiting for perfection in digital marketing- How to build trust through consistent content creation across multiple platforms- The strategic approach to choosing and mastering social media platforms for your specific audience- Why building an email list should be a top priority for long-term business stability- How to leverage free social media platforms before investing in paid advertising

Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so

In this eye-opening episode of The Big Hitters podcast, Larry sits down with Jon Ostinson, founder of FranBridge Consulting and multi-franchise owner, to explore the untapped potential of non-food franchising. Whether you're a corporate professional seeking independence or an investor looking to diversify, Jon shares invaluable insights on transitioning from corporate life to franchise ownership, building multiple income streams, and leveraging franchise networks for business success. Discover why franchising isn't just about fast food, how to evaluate your entrepreneurial readiness, and practical strategies for building wealth through proven franchise systems.

What You'll Learn:
- How to evaluate if franchising aligns with your entrepreneurial personality and goals
- The strategic advantages of "non-trendy" franchise opportunities in sectors like property services and health/wellness
- Why franchise ownership can serve as a semi-passive income stream while maintaining a W-2 job
- How to leverage franchise systems to build multiple revenue streams without starting from scratch
- The key factors in selecting and managing franchise operators for long-term success
- How franchise ownership opens up tax advantages and wealth-building opportunities unavailable to W-2 employees
- Why community and network support within franchise systems accelerates business growth
- The framework for transitioning from corporate experience to franchise ownership
- How to use franchising as an alternative investment strategy in challenging real estate markets
- The critical differences between being "too entrepreneurial" versus "franchise-ready"


Jon Ostinson is the founder and CEO of FranBridge Consulting, a leading franchise consulting firm recognized on the Inc. 5000 list of fastest-growing private companies. With an extensive background in corporate leadership at companies like Accenture and Carter's, Jon transitioned into franchising as President of Shelf Genie before establishing his own consulting practice. A multi-brand franchise owner himself, Jon leverages his experience on both sides of franchise operations to help entrepreneurs find their ideal franchise opportunities. His expertise in non-food franchising and business development has helped hundreds of clients successfully transition into franchise ownership. Through FranBridge Consulting, Jon represents over 600 franchise brands and is the author of "Non-Food Franchising," sharing his insights on alternative franchise opportunities beyond traditional food service concepts.Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so

Looking to break free from life's overwhelming moments? In this powerful episode, Larry shares game-changing insights on escaping mental traps, turning losses into victories, and transforming knowledge into real-world success. Learn why winning isn't normal (and that's okay), how to use setbacks as stepping stones, and why seeking the right help can completely reshape your journey. Perfect for anyone feeling stuck or ready to level up their personal growth, this episode delivers practical wisdom on maintaining clarity during chaos and turning knowledge into actionable power.
What You'll Learn:- How to escape "nightmare" situations by recognizing your power to choose and change course- Why winning requires expecting challenges and maintaining composure through chaos- The Strategic Response Framework for choosing the right help sources during difficult times- How to use losses as learning opportunities, following Tom Landry's systematic improvement model- Why resilience comes from consistent recovery rather than avoiding failure- The Knowledge-Action Principle: transforming information into real-world results through practical application- How to convert setbacks into stepping stones by maintaining focus and adapting quickly- The Power of Selective Disengagement: knowing when and how to remove yourself from toxic situations


The episode masterfully weaves together practical examples from sports, business, and daily life to demonstrate how anyone can transform challenges into opportunities for growth and success.

Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so