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Big Idea, Tiny Details: Build a brand, don't sell a product. Isabelle
If you have a product you must have a brand. Wrong.
A product is the thing that people buy, the brand is what people buy into.
A brand makes you feel something.
A brand is how people describe you, what people say about you when you are not in the room.
In this weeks episode we hear from Isabelle Gormezano Marks, Marketing Director of East London Liqor Co, about the fundamental difference between building a brand and selling a product.
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By Big Ideas Tiny DetailsIf you have a product you must have a brand. Wrong.
A product is the thing that people buy, the brand is what people buy into.
A brand makes you feel something.
A brand is how people describe you, what people say about you when you are not in the room.
In this weeks episode we hear from Isabelle Gormezano Marks, Marketing Director of East London Liqor Co, about the fundamental difference between building a brand and selling a product.