In today's episode I speak with Lizi Riehl and we are debunking the murky world of brand of brand strategy and unpicking what it even means. 

Why design guidelines are not brand guidelines, and why a rebrand doesn’t mean throwing out everything and starting from scratch- and why that approach is a very bad idea.

Lizi is a brand consultant who specialises in financial services. Much is spoken about brands through the lens of FMCG and CPG, so this is a very interesting conversation for anyone who sits outside these categories and is questioning commercially the importance of brands.

Short, sharp- it's 12mins folks, this episode will likely save you a hell of a lot of money in the future, as Lizi’s view is that Marketing should be a profit driver, not a cost center.