"Don't start with the stuff. Start with the numbers".

This week I speak with Victoria Scally founder of We Are All Marketing about the brilliant basics of marketing. 

In the episode we cover, shiny new objects, the difference between strategy and tactics, and how tactics can inform your strategy. 

Why you should resist at all costs following other brand's playbooks and the magic number- how much you should plan for and how much should be free for experimentation- let’s play with this pot.