PR is all about creating relationships with people- relationships being the key word here- this is not pay to play- pushing stuff on people, (if you have enough cash anyone can buy eyeballs) but taking time to find the stories within the community.

Because if create something that reflects what people are actually thinking and feeling- and create something that makes them see and feel heard they are actually going to pay attention rather than passing over it.

Short, sharp to the friggin point.

Huge fan of today's guest Rachel Allison, and her mission to reimagine PR- watch this space new gen PR incoming.