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Big Ideas Tiny Details: Taking the guess work out of marketing: Isabel Lydall
Research.
It’s a little bit head and a little bit heart.
Research has got a bad rap over the past few years- slow, expensive, cumbersome, and backward-looking. But, if you boil it down it is all about understanding people, and if you understand people you can make better decisions and serve them better. Without research, you are just guessing.
In this episode I speak with Isabel Lydall about big research- the types that are centered on the big decisions - the things that are keeping people awake at night, and what you can be doing every single day to really understand what is going on.
If you boil it down it is all about understanding people, and the better you understand people the better you can serve them through the products that you have and the messages that you tell.
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By Big Ideas Tiny DetailsResearch.
It’s a little bit head and a little bit heart.
Research has got a bad rap over the past few years- slow, expensive, cumbersome, and backward-looking. But, if you boil it down it is all about understanding people, and if you understand people you can make better decisions and serve them better. Without research, you are just guessing.
In this episode I speak with Isabel Lydall about big research- the types that are centered on the big decisions - the things that are keeping people awake at night, and what you can be doing every single day to really understand what is going on.
If you boil it down it is all about understanding people, and the better you understand people the better you can serve them through the products that you have and the messages that you tell.