The unsexy truth of marketing lies in consistency and repetition. Say the thing, then say the same thing again, and again and again, all in a slightly different way. No matter how or where people come into contact with your brand, it should feel like your brand. 

We call this ‘whole brand experience

In this episode we hear from Ruth Fittock the Marketing Director behind Simply Roasted Crisps, Pop Chips and now advisor to Bold Bean, about how every single touchpoint provides the opportunity to bring the brand proposition to life.