What is growth marketing?

With marketing being the precursor to sales, surely all marketing is to do with growth?

In this weeks Big Ideas, Tiny Details we speak with Olly Johnson, growth consultant and former MD of Spacegoods and now co-founder of menopause brand Valerie, all about what growth marketing really is.

Spoiler- it’s holistic and focused on maximising lifetime value and so much more than performance marketing.