This episode explores the concept of the Big Identity Net - and how brands, leaders, teachers, organizations, and movements can create an identity definition that allows many people to feel like they belong. We discuss real-world examples, the psychology behind why a Big Identity Net works, and tips for effective application.

Plus, I propose a Big Identity Net for listeners of this new podcast.

THE IDEA

The Big Identity Net is an identity definition that is big enough that many people can feel a part of it but also specific enough that it brings a sense of meaning and identity.

THE APPLICATIONS

+ “If you have a body, you’re an athlete.” - Nike 

+ “The crazy ones, the misfits, the rebels.” - Apple 

+ “Geeks who drink.” - GWD Trivia

+ “If you like solving problems, you are a math person.” - math teachers 

+ “Everyone improvises every day.” - applied improvisation firms 

+ “A curious person with some headphones on.” - this podcast

KEY POINTS

~ Identity is one of the strongest influences on decision making. Big Identity Nets appeal to identity. 

~ Sometimes a full identity seems too strong or unbelievable, so it’s best to use a “side” identity such, as Disney’s Big Side Identity Net of “We all have a Disney Side” and Las Vegas tourism’s “Your Vegas Side.” 

LINKS

Big Identity Net White Paper Book with Science Links > http://hidukehouse.com/books 

Email > [email protected]

Instagram > @hidukehouse

Website > http://hidukehouse.com 

Professional > http://hidukehouse.com/services

My story > http://hidukehouse.com/story