Alicia Miller, an author, joins the podcast to walk us through insights about private equity in franchising (at both the franchisor and franchisee level). Alicia has analyzed private equity’s extensive involvement in franchising and offers a candid under-the-hood perspective that hasn’t been very public before. Alicia has deep ties within the private equity and franchising world. She’s also just released a book that covers this very topic called “Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity.” This episode is packed with nuggets and takeaways anyone involved in (or considering getting involved in) franchising can benefit from.