I talk Davie Young, director of brand architecture and naming at Microsoft, about:

* Finding naming through brand architecture

* What a supportive CMO can do for an entire organization’s commitment to naming

* The intricacies and sensitivities of saying “no” to an internal naming request

* The different ways people can be a namer!

And so much more!

Plus, we play Guess What We Do Here? and Davie tries to convince me we’ve been in a “Pickle” the whole time.

I feel so lucky to have not one but TWO guests this season share their experiences managing naming at a large organization. (And if this sounds like YOU, get in touch! I’d love to interview you for an upcoming season!)

About Davie Young

Davie Young is a brand strategist with over a decade of experience managing beloved brands like National Geographic, Disney, Mastercard, and Microsoft. Currently the Director of Brand Architecture & Naming at Microsoft, he spends most of his time either breaking down complex tech stacks into easily digestible names, or convincing people they don't need a name at all. In his personal life, he's passionate about inclusivity and accessibility in gaming.

Big Names in Naming is a Naming for Everyone podcast.

For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit namingforeveryone.substack.com