Many agents think lead conversion just applies to internet leads, but every single lead category we focus on requires a system and a nurture strategy. What percentage of your business should be internet leads? What does the first conversation with a lead need to be about if we want to convert at a high level? What are the 4 levels of leads based on quality? On this second part of our Big Picture 2020 webinar, we discuss the lead categories we need to be considering to convert at the highest level.