<p>Aaron Bernstein, Walmart's senior director of insights and advocacy, explains how the retail behemoth flipped the script on their brand narrative, using CommTech to uncover actionable insights. He shares how his eclectic experiences - from liberal arts to politics - prepared him to see the power that a CommTech capable function could bring to Walmart's comms efforts. </p>

Aaron Bernstein, Walmart's senior director of insights and advocacy, explains how the retail behemoth flipped the script on their brand narrative, using CommTech to uncover actionable insights. He shares how his eclectic experiences - from liberal arts to politics - prepared him to see the power that a CommTech capable function could bring to Walmart's comms efforts.

<p>Aaron Bernstein, Walmart's senior director of insights and advocacy, explains how the retail behemoth flipped the script on their brand narrative, using CommTech to uncover actionable insights. He shares how his eclectic experiences - from liberal arts to politics - prepared him to see the power that a CommTech capable function could bring to Walmart's comms efforts.&nbsp;</p>

Big Retail, Bigger Data – How Walmart Became a CommTech Pioneer

The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders.

Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

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The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders. Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

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Big Retail, Bigger Data – How Walmart Became a CommTech Pioneer

Big Retail, Bigger Data – How Walmart Became a CommTech Pioneer

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