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Big Talk Ep. 6: Jon Laurence – Channel 4 News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of ‘fake news’, the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Ep. 6: Jon Laurence – Channel 4 News
Hosted by Kate Fallis, Broadcast PR Consultant
Jon is responsible for developing Channel 4’s digital strategy as well as day to day oversight of all content on Channel 4’s news website as well as their YouTube and social platforms. Jon has led major changes in Channel 4’s strategy – including a transition from text to video, all while staying true to Channel 4’s values and achieving major audience growth.
“Digital media is not homogenous. Each platform needs its own strategy and style.”
Noticing a lot more subtitled videos online? There’s a reason for that. Jon couldn’t stress the importance of video content enough in his talk. He discussed a number of ways in which some specific videos work particularly well, and the strict rules on what type of videos Channel 4 will post and how often.
Some of these included:
View all episodes
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of ‘fake news’, the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Ep. 6: Jon Laurence – Channel 4 News
Hosted by Kate Fallis, Broadcast PR Consultant
Jon is responsible for developing Channel 4’s digital strategy as well as day to day oversight of all content on Channel 4’s news website as well as their YouTube and social platforms. Jon has led major changes in Channel 4’s strategy – including a transition from text to video, all while staying true to Channel 4’s values and achieving major audience growth.
“Digital media is not homogenous. Each platform needs its own strategy and style.”
Noticing a lot more subtitled videos online? There’s a reason for that. Jon couldn’t stress the importance of video content enough in his talk. He discussed a number of ways in which some specific videos work particularly well, and the strict rules on what type of videos Channel 4 will post and how often.
Some of these included: