Not Past It

Big Tobacco's Minty Rebrand


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On January 11, 1964, the U.S. Surgeon General released a bombshell report detailing the harmful effects of smoking. It was the first time America’s “top doctor” issued such a public warning on the dangers of cigarettes. And with their backs against the wall, tobacco companies got creative and crafted new tactics to target Black communities. This episode originally aired Jan. 11, 2023. 

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Not Past ItBy Gimlet