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Bigger Lists, Better Consent: Navigating Email Soft Opt-In for Charities
The biggest data change for UK charities since GDPR is here — and it's an opportunity you can't afford to miss.
In this episode, host Josh Leigh, Co-Founder of Hynt, the digital fundraising agency, is joined by a panel of expert; fundraising compliance specialist Cam St-Omer Donaldson, people and processes consultant Kirsty Mooney, and digital marketing expert Sarah Crowhurst to break down everything charities need to know about the new Email Soft Opt-In rules.
In this episode, we cover:
- What Email Soft Opt-In actually means and what's changed under the new Data Use and Access Act 2025
- Why we're still waiting on ICO guidance — and what you can do right now while you wait
- Which teams, systems, and processes across your organisation need to be involved
- Why this change is NOT retrospective — and what that means for your existing data
- How to document your decision-making to protect your charity
- The massive opportunity to grow your email and SMS audiences — and how to make the most of it
- What a strong supporter communication programme looks like once you've implemented the change
Want support implementing Email Soft Opt-In at your charity? Email [email protected] with code PODCAST20 for 20% off.
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
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By Fundraising Everywhere
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The biggest data change for UK charities since GDPR is here — and it's an opportunity you can't afford to miss.
In this episode, host Josh Leigh, Co-Founder of Hynt, the digital fundraising agency, is joined by a panel of expert; fundraising compliance specialist Cam St-Omer Donaldson, people and processes consultant Kirsty Mooney, and digital marketing expert Sarah Crowhurst to break down everything charities need to know about the new Email Soft Opt-In rules.
In this episode, we cover:
- What Email Soft Opt-In actually means and what's changed under the new Data Use and Access Act 2025
- Why we're still waiting on ICO guidance — and what you can do right now while you wait
- Which teams, systems, and processes across your organisation need to be involved
- Why this change is NOT retrospective — and what that means for your existing data
- How to document your decision-making to protect your charity
- The massive opportunity to grow your email and SMS audiences — and how to make the most of it
- What a strong supporter communication programme looks like once you've implemented the change
Want support implementing Email Soft Opt-In at your charity? Email [email protected] with code PODCAST20 for 20% off.
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.