Brainseeds by Sonali

Bigger Than Yourself: Ft. Smita Jha on Creating a Community-First Brand


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In this episode, we sit down with Smita Jha, the founder of one of the internet’s most loved ceramics brands — Orange Skies. Smita opens up about taking a bold bet on herself at a time when she could have easily settled into a comfortable, predictable job. Instead, she chose the path of building something meaningful, handmade, and rooted in community.

As she scaled Orange Skies, Smita didn’t just build a D2C business — she built a family of customers, artisans, and supporters who connected deeply with her philosophy of seeing people beyond mere order numbers. Her journey is a testament to what happens when you dream bigger, trust your instincts, and create with intention.

Now on to her next chapter, Smita reflects on the lessons, leaps, and love that shaped her entrepreneurial path, and what it truly means to build a business that becomes bigger than yourself.

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Brainseeds by SonaliBy Sonali Shukla