Hey everybody, it's Christopher Small from Building a Law Firm and today, I wanted to hop on here real quick as we are in the middle of snowmageddon. I'm not sure you're going to be able to see what's going on right now but let's look and see if you could see outside. It is snowing like crazy. Let's see if we can get this. There we go. People are going nuts. I'm going crazy. I'm here in the office. I'm working, because that's what we do.

I want to talk to you real quickly about one of the biggest content marketing mistakes that I'm seeing around sort of the, oh, I got a sneeze due, I got to sneeze. Fight it off.

One of the biggest content marketing mistakes I'm seeing out there is sort of on the interwebs. You know, if you've been following me, you know I talk a lot about creating content, creating content consistently, making videos like this where you're helping people out, you're telling them what's going on. I see a lot of you actually doing that and trying that, and trying to implement that and that's great.

I guarantee you that over time, it's going to really pay off for your firm and it's going to create clients that like you and that trust you, and that come to you ready to sign up. I mean how can you ask for more than that? If you're not doing this right, if you're not doing this process right, then you can be leaving a lot of potential clients out there in the ether not able to find you, or you could be leaving potentially all of them out there not able to find you. What do they say? Even a broken clock is right twice a day or even a blind squirrel finds a nut. If you do this stuff, you still will get clients but what I'm about to tell you will help you get them faster and more consistently over time.

Sorry, got a call.

That will help this effort that you're using to give you the time that you're using to do this a lot more of a return sort of on that time investment. What I'm talking about is what you're doing with your videos. A lot of you I know are taking the time to record a video like this, you're not always doing it live like I am because I'm crazy and I don't mind showing you that I'm about to sneeze.

Those of you that are creating the videos, that's great and then what you're doing is you're uploading them to YouTube and then you're using those YouTube links to sort of spread it out around the way, so whether that's on Instagram, or Facebook, or LinkedIn, or Twitter, any of these other platforms that you might be using, then that's how you're doing it. You're using that YouTube link. You don't want to do that, okay?

What you want to do is, sorry, keep getting messages, they need to fix this feature. Sort of like put your phone in airplane mode when you're doing this, but what you want to do is you want to upload the video directly to those platforms, okay? When you are creating your video, when you're creating your content and you upload it then to YouTube, you want to do that same process and put it on Facebook and put it on LinkedIn.

The reason for that is that inside of all of those platforms, they have created software and they have a way to track the user while they're on their platform.

If you just use the YouTube link in Facebook for example, then people are clicking away from Facebook so you can't get that data. Facebook keeps track of all kinds of crazy things. They track video views, which is most important for what we're talking. They track three-second video views, 10-second, 20-second, 25%, 50%, 75%, 95%, and 100% video views.

This is important because you can then take that information and put people into different buckets and then show them different content depending on what bucket they fall in. The way that my law firm stuff works right now is when somebody watches a video, they get put into a bucket and if they watch another one of my v...