Hire Ground

Biggest Marketing Misconceptions

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As Season 3 comes to a close, it's a good time to bring it all full circle. This week's conversation is about "myth-busting" several commonly-held beliefs about marketing that hold back our work. Stop doing them! Start doing the good stuff instead! And, continue thinking about your audiences first!

Show notes:

  • PEW Internet Research Center (this is a mobile fact sheet but one example of what I mentioned during the chat!) https://www.pewresearch.org/internet/fact-sheet/mobile/ 
  • Client Question: Should Higher Spend Always Correlate With More Sales in PPC Marketing? (Specific to PPC but still has a lot of salient points that translate to all paid media) https://zatomarketing.com/blog/client-question-should-higher-spend-always-correlate-with-more-sales-in-ppc-marketing

    • 🤘Check out more information and resources at stephparker.com.

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    Hire GroundBy Steph Parker