Alex "KessWylie" Kessler is the CEO and founder of Kess.co, a kick-ass toy company. He is also a Magic creator and the host of the Masters of Modern podcast.

0:01:30 the "hourly rate in life" concept

0:06:57 Tik Tok is the new Yelp

0:08:41 Tik Tok 101 for creators

0:15:37 content evolution - effort vs. results

0:18:35 Alex's content goals

0:23:24 Alex's love for the Magic storyline

0:29:15 "podcasting has the ability to be freeform"

0:37:10 Lord of the Rings and 90's nostalgia

0:41:46 One Piece and the joy of expanded universes

0:46:44 fatherhood

0:58:44 Magic - Greatest Game Storyline of All Time?

1:10:58 how Alex sees things differently as a toy industry insider

1:18:37 The Lord of the Rings set for Magic

1:26:45 diversity and representation in the LOTR set

1:44:48 Alex's toy company - kess.co

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Show notes: humansofmagic.com/

Patreon: patreon.com/humansofmagic