Stuart Shapiro welcomes Assistant Professor Kelcie Ralph from Bloustein's highly ranked Urban Planning Program to this week's EJB Talks to discuss her research on pedestrian and bike safety. Professor Ralph reveals that her personal experience traveling--sans automobile--made her determined to focus on safety in her research. She discusses how the use of certain language, and the shift to victim-blaming by the media when reporting crashes, changes the dynamic from a public health issue to a personal issue. Professor Ralph also explains the origins of the language the media uses in reporting bike/ped accidents, how simple but changeable safety aspects such as speed limits are developed, and how some localities have made positive policy changes to improve safety.