In this episode of Partnerships Unraveled, we dive into the future of channel incentives with Bilel Kouider, Global Director of Marketing Development at HP and author of a forward-thinking white paper on Web3 in the channel. Bilel brings deep expertise at the intersection of emerging technologies and partner ecosystems, with a clear vision for how decentralization, blockchain, and AI can revolutionize MDF programs.

We explore how Web3 technologies like smart contracts, zero-knowledge proofs, DAOs, and stablecoins, can eliminate inefficiencies, speed up partner payments, and build programmable, transparent incentive systems. For channel leaders, partner marketers, and ecosystem strategists, this episode offers tangible insights into the redesign of incentive infrastructure from a bureaucratic model to one built for agility and trust.  

If you're looking to stay ahead of partner experience trends, understand the strategic potential of blockchain, or envision a new era of frictionless MDF, this is the episode you can’t miss.

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