In this episode, Matt and Melissa sit down with Bill Amos, founder of NW Alpine—a company redefining what it means to make technical climbing gear in America. Bill shares the story behind NW Alpine’s beginnings, their commitment to domestic manufacturing, and the company’s evolution from a passion project to a purpose-driven business. They explore the challenges of scaling ethically, the future of gear design, and how NW Alpine stays rooted in both innovation and community.

https://www.nwalpine.com/

https://www.instagram.com/nwalpinegear/

Key Topics:

• The origin and mission behind NW Alpine’s U.S.-based manufacturing
• Navigating the balance between performance, sustainability, and business growth
• How NW Alpine is rethinking the future of technical outdoor apparel

Takeaways:

• Purpose-driven companies can challenge industry norms without sacrificing performance
• Domestic production is difficult but possible—and worth it for long-term values
• Staying nimble allows for innovation and integrity to co-exist in product design

Melissa @ deMelis Atelier https://demelisatelier.com/

Matt @ Bards https://www.bardsclothing.com/our-story

[email protected]