Bill is recognised as a leader in the field of applied sports psychology and especially renowned for his work with professional elite soccer teams. With an academic background to Masters degree level and experience as Head Coach to England Men’s Basketball Team (Commonwealth Games Gold Medal Winners), Bill was ideally placed to become the first sports psychologist operating fully in English professional soccer.

In soccer, Bill has worked at Derby County, Manchester United, Middlesbrough & Sunderland in the English Premier League and contributes to UEFA Pro Licence award courses for a number of European Football Associations. He has international experience with the England U18 and U21 squads and as Team Psychologist with England Senior Men