Bill Bowler was named General Manager and VP of Hockey Operations of the Windsor Spitfires in July of 2019. He had been active in the front office since 2015 and brought significant experience to his role having also played (1991 - 1995) and coached (2005 - 2007) as a Spitfire. Bill won the 2017 Memorial Cup while acting as VP of Hockey Operations with the organization.

Over his four-year, Ontario Hockey League career, the Toronto native played in 250 regular season games, recording 149 goals and 318 assists (a league record that still stands). His 467 career points also remain a franchise record. Bowler went on to play nine professional seasons in the NHL, IHL, AHL, and DEL.