Many ecommerce entrepreneurs fall into a trap, says Bill D’Alessandro, CEO of Elements Brands. They think a high Google ranking is a good gauge for the health of the business. And that if a majority of their sales come through Amazon… that’s a good thing – a sale is a sale, right?

Instead Bill looks at five other metrics that show if your brand has staying power or not… and whether it makes an attractive acquisition target if you choose to sell your business in the future for a big payday. In this episode we discuss:

• The types of products that keep customers coming back
• Why he won’t sell food or fashion – and other product categories to avoid
• A simple calculation for determining the value of your business
• What you must do now to sell your business for maximum profit 
• How to use what Bill calls your “contribution margin” to pragmatically keep track of your revenue versus your profits and to keep your team involved, informed and motivated