Bill is a serial entrepreneur having successfully started three companies, all in the maritime space.

His current company is Sedna, a leading data-driven communications platform for the shipping and logistics industries which has seen amazing success.

We discussed:

• How to sell new tools to old, traditional industries
• Why they've acquired 4 companies and the secret to getting M&A right
• Knowing when to stay in your niche vs branch out
• Lessons learnt from 3 successful startups

and much much more