It was great to catch up with our friend Bill Dudley of Sinch today.  Bill always has great insights into the Messaging and CPaaS Industries.

Bill and his colleagues have developing the 10 Digit Long Code (10DLC) service for Non-Consumer to Consumer messaging in the North American market under the auspices of the CTIA, and he explains this development and the technical and legal issues behind it.

10 DLC has enabled a new and fast-growing market for SMEs and Mom and Pop businesses to easily and cheaply contact their customers while liberating them from expensive Short Codes.

Bill talks through the development of The Campaign Registry (TCR) and the interaction with Brands and Campaigns, resulting in hundreds of thousands of Campaigns now being registered.

As always in our Podcasts, the play-out song is the Guest’s Choice and Bill plays out with an artist I hadn’t previously been aware of, but I found to him to be different and enjoyable.

Enjoy the Podcast.

Bill can be contacted on LinkedIn:

https://www.linkedin.com/in/williamdudley/

Or on his Website:

https://william-dudley.com/

The Good, Bad and Ugly Telecom Podcast is Sponsored by Nettzer - https://nettzer.com/

Digital ID, Authentication and Onboarding