Discover the evolution of Customer Advocacy and Engagement as Bill Lee shares his personal journey, beginning with his unique career trajectory, his experiences in different industries, and his transition to focusing on customer relationships in the tech industry. In this episode, Bill shares insights about the concept of customer-led growth, the necessity of building and maintaining strong relationships with customers, and the important role customer advocacy professionals have in contributing to a company’s growth.

In this episode, Guest and Sunny dive into:

• (01:26) Bill's career trajectory and his early experiences being a B2B customer
• (05:41) Working in the government and appreciating the importance of relationship building 
• (09:10) The significance of customer-led growth and the opportunity Bill saw to take advocacy to the next level
• (14:05) Aligning customer advocacy priorities to what leadership cares about
• (17:23) Creating the Center for Customer Engagement
• (18:21) Insights, advice, and reflections on Bill's career 
• (21:36) The future of customer-led growth

Stay tuned through the end of the show (22:44) to learn: 

• Which Bill prefers - Pizza or Burgers
• Whether Bill is team iPhone or Android
• Who Bill thinks we should interview next