018: Bill Sheridan: Moving into the Future with AI

“What we do isn’t really going to fundamentally change over time. How we do it is going to change tremendously.” In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Bill Sheridan, chief communications officer at the Maryland Association of CPAs. Bill has been with MACPA for nearly two decades and shares his perspective on how artificial intelligence is impacting the accounting profession, content marketing (and outsourcing the marketing function, in general) as well as why firms should be concerned with RONI (Risk of Not Investing) rather than the typical ROI. Tune in! Bill Sheridan Chief Communications Officer Professional EOS Implementer Maryland Association of CPAs / Business Learning Institute Twitter | Facebook | Instagram | LinkedIn Bill Sheridan is a knowledge hunter, content curator, lifelong learner, and EOS implementer. As chief communications officer for the Maryland Association of CPAs and the Business Learning Institute, he created and co-authors the association’s acclaimed blog, CPA Success; he created and hosts the MACPA’s weekly “Future-Proof” podcast; and he manages the association’s member communications and numerous social networks. He was named one of Accounting Today’s “100 Most Influential People in Accounting” for 2016. Bill speaks regularly at national conferences on the future of the accounting and finance profession, the strategic uses of social media, and the evolution of communication, collaboration and education. He delivers frequent presentations on behalf of the Business Learning Institute and is a certified Insights to Action strategic facilitator.   Accounting Marketing Doesn't Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at [email protected]