Bill Stransky is the Executive Director of The Texas Rice Industry Coalition for the Environment (R.I.C.E.). The Texas Rice Industry Coalition for the Environment (R.I.C.E.) was formed in February 1995. Their mission is to build a coalition of interests to foster and strengthen relationships between the rice industry and the natural resources of our rice-producing area in Texas.

R.I.C.E. has created, enhanced, and/or restored an estimated 15,000 acres of wetland habitat and an additional 20,000 acres of native prairie. This includes work on all of the national wildlife refuges located on the upper and middle Texas coast as well as the Texas Parks and Wildlife Department Wildlife Management Areas (WMA). R.I.C.E. has also worked extensively on private lands including establishing perpetual conservation easements on 4 ranches.