One of the beautiful attributes of the Internet is the insight we can gain by aggregating non-personally identifiable click stream data from online users. What secret details are divulged about our humanity? What are our fears? What drives and delights us? About what do we carry false hopes? Are we more besotted with fame or money?

Get answers from Bill Tancer, GM at Hitwise and author of "CLICK: What Millions of People are Doing Online and Why It Matters - Unexpected Insights for Business and Life." Bill has been featured in Good Morning America, NPR and has his own column at Time.com where he reveals the insights he amasses from the deep data to which he has access.

Find out how three key market segments are a sure predictor of success for online websites. Meet the Young Digerati, Money and Brains and The Bohemian Mix, three psychographic segments that fuel the early adopter usage that creates critical mass for new consumer web services.

This former prosecutor turned self-avowed data geek goes from porn to Viagra to gambling to hot pics of Sarah Palin. He ticks off our greatest fears and is riveting every step of the way through this fascinating interview. Join in for a peek into the collective American psyche.