So many companies create bilboards with excessive amount of information, 10+ character web sites and long hard-to-memorize phone numbers. These companies don't focus on what's really important – getting the customer's attention and making it easy for him to memorize and remember you as something that was catchy and that he or she liked! To understand what works best we need to use the words concise, precise and catchy. Please avoid using long web sites or phone numbers as if a random person can drive slow enough to actually write all that information down. Create a unique ad, a slogan and a code by which your company will be known. These projects need to be simple and interesting, not long and complicated!