Billboards is the story of a vain, sharp-tongued Parisian who moves through beauty, poverty, luxury, theft, desire, and class resentment while performing the version of himself he wants the world to see. As he watches the city’s polished surfaces — cafés, metro cars, luxury streets, immaculate advertisements — a sudden accident reveals the coldness beneath his elegance. It is a dark, stylish story about vanity, survival, envy, performance, and the brutal indifference hidden behind good taste.