With the 2026 FIFA World Cup now just weeks away, new figures from Canada’s Parliamentary Budget Officer estimate the cost of hosting 13 matches in Canada will exceed $1 billion. The federal government's share is estimated at $473 million. To talk about FIFA, the cost, and the cost-benefit analyses of sporting events on this scale, Evan is joined by Dr. Ann Pegoraro, Lang Chair in Sport Management at the University of Guelph.